The reasons are quite simple. Familiarity. We seem obsessed with celebrity and for no good reason, the stellar rise in social media has itself created new phenomena of social elites, otherwise known as the facebook and Twiterati.
Is this just a passing phase or will it morph into something more potent that makes our politicians rush to tweet their message rather than having it filtered through the denizens of the mediarati, who slant their responses accordingly.
This is raw news and therefore we take it in chunks and respond rapidly without any hesitation to give our immediate reactions. No longer do we need to shout at the medium we just type directly to the originator warts and all, no holding back while we indelicately rip the > 140 characters.
The recent Boston Bomber capture, was for all intents and purpose, partially played out in social and cable news media, the ultimate media connections, it appears that we are now better connected to news and information than many intelligence organizations of the past., and those of us that can disseminate reassemble and repackage these bits to our listeners, readers and followers will be the new media stars.
The reality is that the reality shows have shifted and we on social media are creating a new existence whether for good or bad remains to be seen, but at least it's not determined by the old paradigms. And certainly we don't need to follow the old protocols of behavior.
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